Trade buyers who have daily interactions with consumers are the best people to rank products. They are constantly checking in with the market to ensure that their buying decisions line up with what the consumer wants and what will sell, based upon quality and price. Their livelihoods depend on it–a wrong buying decision means that products gather dust on shelves and have negative impacts on their bottom lines.
The Press and other non-buyers/professional tasters do not have access to this valuable information. Our experienced trade buyers will sample a wine and either one of three things may happen. The first is “I personally like it…but it won’t sell”. The second is “I personally don’t like it…but it will sell”. The third is “I like it and it will sell”. This feedback is invaluable to other buyers, who have come to rely on our awards to make their own buying decisions.
All of the wines are judged within their appropriate price range because our judges are deciding whether or not each product will sell in their local market. Price is a very big factor in determining value for the consumer, and it is information that they would consider when making a real buying decision. We wanted our judging to be as close to the real-world buying process as possible, so we provide our judges with the actual retail price of each product in order to gain the most accurate insights from them.
Because we believe in full transparency, the judges immediately receive the results of the wines they judge at the end of the competition. They are then able to review the wines after the competition is over to see who won and did not win in the blind taste test. We then request that the judges refrain from sharing who the winners are with people outside of the judging group until the formal announcements are made.
Winners are posted on our website as well as in a press release.
We will contact the winning wineries shortly after the competition ends to allow them the opportunity to participate in the Press/Trade Event where the winners will be announced, to be held at a later date.
There is no additional charge to participate in the Winners Circle at the trade event!
We believe our wine competition offers several things to a winning winery:
This is a trade-only judging panel made up of trade buyers from the top importers, distributors, retail wine shops, restaurants and sommeliers who are well respected by their peers in the industry.
You are placing your wine in front of a trade buyer in a blind taste test who makes buying decisions!
We are holding it in Berlin, one of the wine buying capitals of the world.
We work with our media sponsors to distribute the results to the trade and to consumers. All the winners will be listed here on our website. The media will be invited to report on the competition and attend the Press/Trade Event showcasing the winners. Top Winning wineries are invited to attend and showcase their winning wines at no additional charge.
The BIWC gives wineries who are not currently imported or distributed in the Europe or Germany the opportunity to be discovered by top wine buyers
We do not charge winning wineries for the use of our medals in their marketing materials.
You are only charged once when you submit your wine. There are no additional charges or hidden fees.
The majority of our judges come from Europe. These buyers are sommeliers, retail store buyers, beverage directors in restaurants and hotels, distributors and importers. We try to make our judging panels as diverse as possible, because we believe each expert brings a different perspective to the judging process on what the consumer wants.
We do not give our judges any monetary funds beyond paying their travel expenses, food and lodging during the competition. The judges enjoy spending time with each other and learning about what is selling and not selling in each other countries.
We take great pride in saying NO! There are no charges for the use of winning medal images in labeling or marketing materials. There are no charges for the top winners invited to participate in our Press/Trade Event announcing the winners. There are no surprises here.
Winning wineries do have the option of purchasing medal stickers from us only or licenses fees for their packaging. Please contact us using the info on the Contact Page if you’re interested in purchasing these stickers.
This is a great opportunity to present your wine to actual buyers if you plan to enter the European market, and especially the German market which is one of the largest wine buying regions in the world.
It is much more affordable to submit your wines to our competition than to travel to Germany and really get in front of real trade buyers in a blind taste test.
The owners of the BIWC have no ownership of any alcohol companies, distributors, liquor stores, bars or restaurants.
We receive no financial compensation from any wine/beer/liquor company outside of the submission fees for their brands. We do not accept any advertising dollars.
We do at times accept free product from our medal winners for the private and consumer tastings we organize through our sister company All Spirits Events. It is another way to help promote our medal winners and competition.
We are always interested in creating shipping programs with US Domestic and especially International Wine Organizations for their members to submit to the BIWC. Please immediately contact us if you are interested in creating such a program for your organization.
We encourage large wine organizations and trade offices to contact us directly for any additional support or assistance they need to submit their wines. We offer special rates for organizations and consortiums who participate in our programs. Please visit ourContact Pageto find out how to reach out to us.
In the event that the judging is not held, a portion of the fees will be refunded, based on the amount paid minus a pro rata share of the expenses for establishing and maintaining entry files.
Notwithstanding the foregoing, the Competition shall not be liable for failure to perform caused by an act of God, fire, flood, wind, rain, storm, electrical failure, strike, labor dispute, riot, insurrection, war or other causes beyond its control.
Check out the “How To Enter” page for more details on how to get your wines into the BIWC: